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SEO & Marketing

UTM Link Builder

Add campaign parameters to a link and keep the naming consistent across your team.

  • Runs in your browser
  • Works on mobile
  • In: URL
  • Out: TEXT
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About UTM Link Builder

Builds a tagged campaign link from a page address and the five UTM parameters Google Analytics reads, plus utm_id for ad-cost matching in GA4.

The hard part of UTM tagging is not the link, it is consistency: "Facebook", "facebook" and "FaceBook" turn into three separate rows in every report you run afterwards. So the builder can force lower case, replace spaces the same way every time, and save named presets for the channels your team uses. Paste a tagged link back in and it loads the parameters for editing.

Everything runs in your browser, and presets stay on this device.

How to use it

  1. 1Paste the page address people should land on
  2. 2Fill in source, medium and campaign - the three GA needs
  3. 3Copy the link, or save the set as a preset for next time

Questions

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